Integrative framework for assessing firms' potential to undertake Green IT initiatives via virtualization - A theoretical perspective

0963-8687/$ see front matter 2011 Elsevier B.V doi:10.1016/j.jsis.2011.01.003 ⇑ Corresponding author. Tel.: +1 505 277 8875. E-mail addresses: [email protected] (R. Bose), 1 Tel.: +1 505 277 7097. Green IT (information technology) has recently emerged into an active research area in the information systems (IS) discipline. A major gap that exists in the Green IT research literature today is the absence of a theoretical framework that can be used to assist organizations in assessing their potential for undertaking Green IT initiatives and implementing them via modern technological means such as virtualization. This study attempts to bridge this gap by developing and proposing an integrative framework which focuses on identifying and examining the factors that contribute to the assessment of a firm’s readiness to go green via IT-enabled virtualization. The framework is firmly grounded using three wellestablished IS theories: (a) technology-organization-environment, (b) process-virtualization, and (c) diffusion of innovation. It integrates these three theoretical lenses to utilize the strengths of each for assessing the potential for undertaking Green IT initiatives and the stages of Green IT implementation at the organizational level. The implications of the outcome of this study, both for the IS researchers and for the practicing managers are discussed. The plan for empirical testing and validation of our propositions is presented, as well as suggestions for future extensions of this study. 2011 Elsevier B.V. All rights reserved.